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Marketing Manager

Central Services Liverpool


Job description

Marketing Manager (Co-Living)

Homes for Students is looking for a talented and driven manager to join our Marketing Team. The Marketing Manager (Co-Living) will be the first point of contact and face of the Marketing Team, working alongside the Senior Team at Verv Life, our Build to Rent (BTR) sister company. This role will require an experienced and creative marketer who is able to manage regular and seasonal campaigns, in addition to providing comprehensive activity and attribution reporting for our flagship property in London. The incumbent will be supported by a full-time graphic designer and will liaise regular with on-site sales and property management teams. Regular travel to our properties in London will be required.

This is an exciting time of rapid growth for Verv Life. This role will play a real and tangible part in the success of that growth. It is an ideal challenge for someone looking to build on a career in marketing, representing a class-leading co-living product by coordinating successful campaigns.

You will need to be adaptable and respond well to changing priorities. You will often be the first point of contact and will need to provide the highest level of customer service, whilst ensuring the appropriate processes are followed and all key stakeholders are engaged.


• Effectively oversee the marketing implementation for our flagship BTR property in London.

• Recommend cross-channel marketing techniques to reach and attract new residents.

• Support sales through on-site events, social media, and online advertising campaigns.

• Co-ordinating & execution at industry events, erecting the stand and ensuring the relevant marketing materials are accessible for the event.

• Ensuring and monitoring success of events and reporting back on ROI and performance.

• Coordination of delivery of event items across different areas of the business.

• Messaging/content – either on our social channels or on 3rd party advertising campaigns understanding the audience is imperative – writing engaging content will form part of the role.

• Good understanding of social media platforms with ability to plan upcoming content and keeping an eye on up-and-coming trends.

• Track resident demographics and behaviour to ensure you are targeting activity accordingly.

• Track key marketing questions and present results on a regular basis, how did the resident come to find the property? Why did they book? Create activity to respond.

• Keep abreast of current trends in the accommodation market with regular competitor analysis.

• To be flexible and work effectively with other colleagues.

• Monitor the marketing support inbox and answer enquiries.

• VERY IMPORTANT - Track lead generation and ROI on all marketing activity


• Must have exceptional written English skills.

• Proven track record of working on cross-channel and email marketing campaigns.

• Experience with digital; website, social and email marketing campaigns.

• Intermediate to advanced use of Microsoft Office Suite.

• Ability to work collaboratively withing a creative team environment.

• Highly organised.

• Negotiation skills.

• Presentation skills - confident presenter.

• Ability to communicate with people at all levels effectively.

• Ability to achieve goals and time manage deadlines using own initiative.

• Manage external and internal stakeholders.

• Self -motivated and able to work independently.

• Passionate: have a real sense of ownership of campaigns.

• Ability to achieve goals and targets within timescales.

Personal Qualities

• Must be performance driven.

• Self-motivated and able to work independently.

• Able to show initiative.

• Willing to be flexible and respond to changing circumstances.

• Demonstrate a positive ‘can do’ attitude.

• Willing to travel – travel to our property in London will be required on an occasional basis.

• Commitment to equal opportunities.

Experience and Qualifications

• Educated to degree level in marketing, or demonstrable experience in a busy marketing role.

• At least 3 years working in a marketing environment with a proven track record.

• Experience of national campaigns, tacking and delivering ROI.

• Experience in working with 3rd party suppliers/agencies/partners.

• An eye for engaging fresh branding and an understanding of young professionals.

• Ability to travel to our co-living properties (in London) 2-4 times a month.

What’s on offer:

· 25 days holiday + Bank holiday.

· Many Retail discounts.

· Day off for your Birthday

· 2 Charity days per year

· Cycle to work Scheme

If you feel like this is the role for you, we’d love to hear from you.

Homes for Students is an equal opportunity employer and a member of Inclusive Employers. We are able to grow and learn better together with a diverse team of employees, so we encourage applications from all backgrounds and communities, and we are more than happy to discuss any reasonable adjustments that you may require.


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